As a graduate student of the Ecole Supérieure des Beaux-Arts de Toulouse, Arthur Avellano came to fashion after various experiences within artistic collectives. It will be for him the best medium, a kind of total art in which he can apprehend the clothing as a design object. Later on, he joins the Atelier Chardon Savard from where he will leave with a collection awarded in the wake of Who's next "Best graduate collection ».

The latex he uses attracts attention. Banned from the classic wardrobe, on the border between object and fabric, its inconvenient evocation of its sexual connotation is an ideal milestones to convey an insolent message.

In collaboration with specialized laboratories, he carries out the originality of his brand in an innovative textile research by developing his own material, a hybrid latex, with properties close to leather while retaining its texture, its fall and its unique reflection.

Keeping on his experiments with latex and new technologies, AVELLANO turns to a radically more feminine wardrobe that quickly attract fashion icon attention's such as Julia Fox, Kim Kardashian, Katy Perry, Cindy Bruna, Willow Smith, Rosalia, Kris Jenner, Doja Cat, or Camille Razat.

In partnership with various parisian workshops, AVELLANO develops its technique and creates a network of private and prestigious clients who are sensitives to novelty and experimentation. The pieces are all made to order, sur mesure and in direct relation with the client and contribute to the heritage of parisian fashion.